The Why

• 00:00:00 – Introduction
• 00:02:00 – Why you need to start with the why.
• 00:04:08 – What is the end goal for you?
• 00:05:57 – Why you need to think ahead as far as your brain can allow you.
• 00:07:54 – Your business is not all about income.
• 00:09:21 – How to rate your life out of 10.
• 00:11:08 – When we’re new in business, we never give ourselves enough time to think about our personal values and what’s really important.
• 00:13:28 – The Flywheel Method.
• 00:15:48 – What happens when you lose your passion.
• 00:16:26 – Resources.

You’re listening to treat your business with Katie Bell, the podcast for health and wellness business owners that want and need to give their business the treatment plan it deserves and needs so that you can create more time back in your lives to give you the income you deserve and work hard for and to create more freedom and flexibility in your lives to enjoy the things you love to do. Whether you are a physiotherapist and osteopath, a sports therapist or maybe a Pilates studio owner, I’m determined to share with you bite sized episodes full of tried and tested tips from my own real experience of growing a successful physiotherapy and wellness clinic and from working with many businesses to do the same. So if you’re tuning in and feel like you’re on a hamster wheel of patients admin, life constantly juggling working and being with the family, and feel like you’re doing a rubbish job at both not making the income you thought you would by running a business and generally feeling overwhelmed with everything that you have to do, then keep listening. The treat your business podcast is sponsored by Jane. Jane is an all in one practice management software with helpful features like online booking, admin scheduling, integrated payment processing, and charting. But there’s more to Jane than you might think. The team at Jane cares a lot about the problems you face as a practitioner. One of those problems is the prevalence of no shows and late cancellations in practices. So they’ve made it easy for you with a few simple tools built right into Jane. That includes the ability to implement an online booking payment policy, send out unlimited text and email reminders, and enable waitlist management features to fill those last minute gaps that were preventable. Come and see Jane in action at Jane app. And if you know you’re ready to sign up, then you can mention the code Thrive one M O for a one month grace period on your new Jane account. Hi, and welcome to the very first episode of the treat your business podcast. As you know, my name is Katie Bell, and I’m really excited to be bringing this first episode to you. And also I’ll be honest, a little bit nervous as well. We are going to be talking about the why this is one of the first key foundations that as business owners, we often lose sight of, or we don’t even have it in place to start with when we when we set up our business when we open our business when we decide to to start growing our business. So the first four episodes that I’m going to be talking to you about is going to cover the four key foundations that we know is that I know as a business owner, you need to have in place so that you can grow your income, you can get more time back, you can have more freedom and flexibility. But we’ve got to start with the why. So if you’re not making enough money in your business, if you’ve never feel like you’ve got enough time, maybe you feel like your team don't perform in the way that you do I hear that all the time, Katie, why can’t team fill their diaries like I can feel my diary. Perhaps you feel overwhelmed, quite exhausted. A lot of business owners are just on this treadmill of patients and admin and invoicing and just overwhelmed with all the things that they think they should be doing in their business. Perhaps you feel like you just can’t pull yourself away from less clinical hours. And maybe everybody’s being paid more than you are as a business owner. Well, when we start our business, we have to start from an understanding of what why am I running this business? Why do I not just go and get a normal job? As I say in inverted commas? Why just want a normal job? Well, you will have started this business because probably you’re very passionate about what you do. You care deeply about improving the health and wellness in the lives of the clients and patients that you work with. And as we start our business, it all does it generally organically evolves, it organically grows. And I see lots of business owners who have the business that they have, because they got a good reputation. They’re really good physios or osteopath. And it just grows through word of mouth and their reputation builds. And they jump onto this hamster wheel and they start seeing patients and they get busier. And they start opening their diary up more and and ending up doing clinical hours over six days a week and seeing you know, 60 patients in the week. And you then start having to invoice insurance companies and you start getting busier and you have to send more emails and you have to create more rehab programmes and treatment plans. And it just goes quicker and quicker and quicker and quicker. And then what happens is we’ve kind of created this monster, a monster that we can’t really get a grip of when we can’t control and that’s because we didn’t start the business thinking about the end goal. So what is it that we’re wanting to try and create here? What is your vision Jen, what’s the mission, you’ve heard about mission vision values. And we’re going to go on in future episodes to really break this massive category of the Y down into really bite sized chunks for you to help you work through and be able to get really clear about what your Y is. But the first place that we’re going to look at is where you want to be at the end. So what is the end goal for you? Is it an income goal? Is it a goal to have more freedom and flexibility? Is it a goal to be able to travel more is the goal to have a big team which allows you to go and do all the things that you’re passionate about. So what is the kind of overarching thing that is driving you to run this business. And once we’ve kind of got the end goal, we want to just work backwards from there. Now some of you are going to be listening to this podcast thinking, Ah, because you can’t even think about what’s happening next week, let alone in five years. So all I would encourage you to do is just think ahead as far as your brain can possibly allow you at this moment. So lots of clinicians I tend to work with are the visionaries in their business. So especially because you’re all entrepreneurial, you’re running your own business, you tend to be great at creating that vision. And we don’t necessarily tend to be great at executing that vision, okay. And that’s, that’s okay, that’s a good thing, because we can go and find people to be able to do that for us. But a lot of us are visionary. And so people can project a year ahead, some people can project three years or five years. So what I would say is, there’s no right or wrong, you just work to wherever you can get your brain to shift to. And then we’ve got to start to work back from that. Because when you’re creating your business model, and all you have one and you’re running a business in a certain way, you have a business model already, we need to make sure that business model is aligned with that vision or that goal that you have. And a lot of the time, our business model is actually probably delivering the exact opposite of what we really are wanting to achieve. So what we always start with is really basic questions. If you were to look at your perfect day, how would your perfect day look like to you? What time would you get up? What would you eat for breakfast? Where would you have your breakfast? What time would you go to work? Where would you place of work be? Who would be in your place of work? What activities would you be doing within your workplace? What would you have for lunch? Would you have lunch? Would you go to the gym? What would you be doing at the gym? What time would you finish work? What time would you go to bed? What would you spend your evening doing? How many holidays would you like to have in the year? What car would you drive to work in? Where do you want your dog? What type of dog would you have all of these things they feel really simple things to focus on. But ultimately your business, facilitate your life. And so many business owners have a life that has to slop in and around their business. And that’s because they’ve started the business. It’s organically grown, they’ve got on the hamster wheel that created a monster. And now it’s really hard to change that business model or it’s really hard for them to step off the hamster wheel and focus on those key things that they need to be doing to grow their business, or to be able to get more time back in their business and in their life to be able to make more income. So if you’re listening, and you’re thinking about Katie, it’s not all about income. For me, it’s not all about money, I totally totally resonate with this because so many business owners that we talk to have real issues talking about money and being able to tell their clients what the investment is going to be for them to work with them or that the cost is what the cost is going to be. And you’re going to hear me talk about money a lot, you’re going to hear me talk about our relationship with money because we’ve really got to get okay with our business making us money. The more money that you make in your business, the more opportunities you have to help people on a bigger scale, the more opportunities you have to serve more people. And the more opportunities you then have to create more freedom in your life to have to be able to travel. So think about writing your life out of 10. And you could write it as a whole or you could say, Okay, well, if I take my environment 10. Is it could not be any better. One is so bad, I can’t even talk about it. What does your environment look like to you out of 10. Your health rate your health out of 10? How much time do you actually get to prioritise your own health and wellness? Family and friends relationships, school days out of 10 and you can you can have as many different elements to this as you want but what we like to do, and we’re gonna again, one of our episodes later on, is going to really talk about rating your life out of 10. And really establishing your personal values, what is really important to you, because that is how we what we have to use as a basis to create your business and business model from if you have personal values, which are freedom, travel experiences, professionalism, or, you know, variety, different values, everybody has different ones, but let’s take experiences, for example, or freedom or travel. And then you have a business, that means that you are clinical five full days of the week, and you’ve got to be working about 50 weeks of the year, to even get anywhere near the income that you want to create for yourselves. You’re working directly against one of your key values, which is freedom and flexibility. Are you working against one of your key values, which is travel, you’ve got no opportunity to travel, because the business model and the way that your business is now running is not allowing you to do that. And when we’re new in business, we never give ourselves enough time to think about our personal values. And what’s really important to us, we just sort of jump on the we’re on the hamster wheel. And we just start. And so if you’re in a position where business feels hard, it feels like a train everything and nothing is really changing, or you don’t feel like you’re really good at leadership, or you don’t really feel like you can make that next jump in income. Or to make that next jump in income, you’ve just got to work so much harder to get there. It’s often because you’re running a business that doesn’t align with your personal values, what’s really important to you. And we can do it for a bit, we absolutely can do it for a bit we can just graft on we can work hard, and I’ve been there and done that. But after a while, you have to stop and think why why is it that I can’t make this next jump? Why is it that businesses make is feeling so hard? And it’s often because we’re working against what is important and true to us. So over the coming weeks, we’re going to be talking about three more key foundations, we’re going to be talking about the who we’re going to be talking about the how, and our fourth episode is going to talk about me. Okay, which is you as that business owner? So we’ve talked very briefly about the why today in this episode. And I want you to just take from this episode that if you are if you are running a business now if you’re going into your clinic, you’re about to start with patients, I want you to think about why is it you’re doing this and is your business serving you in that way. And if it’s not, that’s okay, you’re in the right place. Over the coming weeks, we’re going to really give you bite sized, easily digestible, actionable things that you can do in your business. But I am going to have to get you to start thinking about some of these key foundations that unless these are in place, your marketing strategy will never work. Your financial forecasts will never work. Because we sit we hear from so many business owners, Katie, just tell me what marketing I need to do to get more clients. And that’s a big reason why probably a lot of you are listening, you want to just know what marketing you should be doing to get more clients or patients through the door. And what’s really hard is I’ve got to take you right back to the beginning and give you these key foundations. But I promise if you put these foundations in place, if you get clear about the who the why, the how, and really focus on you as the business owner in your own mindset, then business will start to feel easier. We have one of our programmes is called the flywheel method. And the reason I’ll tell you about this is because the flywheel is a part of a car engine. Who knew. And when you first start in business, you’re kind of the only person pushing this flywheel to turn it and to spin it round. And it feels incredibly hard work. Because you might have people working for you. But often they’re not pushing the flywheel in the same direction. They’re pushing it in the opposite direction. And that’s because you as the business owner aren’t clear about why you’re doing what you’re doing. That clarity isn’t coming from the top, which means your team around you are not clear. And they’re pushing the flywheel in the opposite direction. So it feels really challenging. It feels really, really hard. And then when you get these key foundations in place, that flywheel starts to spin and it starts to gain momentum, it starts to gain energy in what I love to say traction and business starts to feel a little bit easier. And then you keep going you get more good people who are spinning that flywheel with you who are creating more energy and more momentum. And the your marketing starts to click into place and working and you start making profit and you start making more revenue and you’re creating more time in your Business a more freedom for you to go and do the things that you want to do which your business is facilitating. So our my job over the coming weeks is to really get you to take your flywheel and look at it and make sure everybody that is working in your favour with you are pushing in the same direction. But to do that, we first got to get clear on the why, why you are in this business. So all I want you to do as a result of listening to this really short, quick episode is to go away this week and just think about your Why. Why not go and get a normal job? Why are you still running this business what is driving you to not give up and to still turn up every day and still jump off that hamster wheel and keep going and see those patients and it’s because you absolutely love what you do. But I understand that for many of you, you’re going to be losing that lot of losing that passion. Because business is feeling really hard and it’s not giving you the rewards that you deserve. So I hope you’ve enjoyed our first episode, we’re going to be breaking this down over the coming weeks, I’m really excited to share with you the next episode, we’re going to be talking about the who, if you’re everything to everybody, you’re nothing to nobody. So please tune in to my next episode where we’re going to be talking about this in a lot more detail. All of the links will be in the show notes below this podcast. Thank you very much for joining me, and I will see you in the next episode. Thank you for listening to treat your business with Katie Bell, the podcast that tells you what you really need to hear. And now when it comes to running a successful business in the health and wellness industry that gives you the time, money and freedom that you are wanting for access to our free workshops on how to get more clients in your business, how to make more income in the next 30 days. And to get more time back in your business and life. Head to our free Facebook group today. Treat your business or head over to thrive dash business coaching.com. All of the links are available in the show notes. Hey there, this is Katie from the Jane team. If you’re new to the name, I’d love to introduce you. Jane is an all in one practice management software with helpful features like online booking, scheduling, charting and billing. You’ll also be backed by a knowledgeable support team ready to help you every step of the way. Come get to know us at Gmail dot app. We’d love to meet you and see if Jane is the right fit for your practice.